Offering prize draws, competitions and other promotions can be a great way for a business to improve its visibility, create brand awareness and, of course, increase sales. And with the potential for multiplying the benefits of these campaigns via social media, it is no surprise that more and more businesses are choosing to promote their products and services in this way.
But it is also important to remember that the laws and codes of practice in this area are complex, and it is all too easy to unwittingly fall foul of them. For example, unless it is structured correctly, what seems to be a straight-forward prize draw or completion could in fact amount to unlicensed gambling or an illegal lottery, both of which are offences under the Gambling Act.
That’s why it’s critical to take legal advice first. At Star Legal, we have the experience to help you to get it right by giving you legal advice when you are first forming your plans and then preparing the rules that you will need to publish alongside your promotional activity to ensure that you stay on the right side of the law. We can even help you do it when you have to work within the strict character limits imposed by some social media platforms.
To find out more about how we can help you run prize draws, promotions with prizes and competitions without straying beyond the law, contact us today.
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As always, a fantastic service from Stephen and his team at Star Legal. The speed with which a complex context can be absorbed so that advice can be given is exemplary. Over the past years we’ve built a really productive working relationship, and I’d have no hesitation in recommending Stephen and his team.
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